12A Figuring Out Buyer Behavior No.1

1) My segment is people that are interested in starting to use homeopathic medicinal remedies. 

2) Interviewee 1: Sara

- How do you feel about the use of essential oils?

• I believe that they can helpful for decontaminating the air and helping to de-stress. That what I use it for the majority of the time and I feel like it helps. 

- Do you believe that they could help relieve short term conditions?

• Yes I believe they can. 

- Why do you think they aren't used more normally?

• People don't believe they will be as affective than non-homeopathic remedies. 

- Even if you use essential oils, would you still use medication prescribed by a doctor?

• Of course I would, especially if it is a serious problem. I know what is important for me especially if I need to see a doctor about something. 

- Do you think the use of essential oils has become "trendy"?

• Yes I think they have because there's a hype around them. I'm not sure why but I feel like they have, especially since I got to college.

- What would you say to someone who doesn't believe that essential oils are useful?

• I would say to try them a few times because they can take a few days to feel like they are working. But if they don't work, then that's okay too. 

Interviewee 2: Lori

- How do you feel about the use of essential oils?

• I like them better than using medications because they don't have any side effects like some medications do. 

- Do you believe that they could help relieve short term conditions?

• Yes, I use them all the time for congestion or sleeping issues. 

- Why do you think they aren't used more normally?

• Some individuals aren't willing to test out different treatment types. 

- Even if you use essential oils, would you still use medication prescribed by a doctor?

• I would try my best not to because I prefer a homeopathic way, but if I couldn't get by it without medication then I would definitely take it. 

- Do you think the use of essential oils has become "trendy"?

• I'm not to sure it is.

- What would you say to someone who doesn't believe that essential oils are useful?

• Everybody should try them. I was very wary about using them at first but when I talked to different people about them, they suggested that I try them. 

Interviewee 3: Zach

- How do you feel about the use of essential oils?

• I love using them. 

- Do you believe that they could help relieve short term conditions?

• Yes, especially sleeping for me. 

- Why do you think they aren't used more normally?

• People say that they are expensive and not worth the cost. 

- Even if you use essential oils, would you still use medication prescribed by a doctor?

• Yes I would because I know that the medication would still be helpful. 

- Do you think the use of essential oils has become "trendy"?

• They are. My mom uses them a lot these days which is how i learned about them. 

- What would you say to someone who doesn't believe that essential oils are useful?

• Trying them won't harm you but you'd at least know they could help with situation. 

Summary:

Those interested in essential oils all have similar responses. I think people from all demographics would be interested but they could have have similar or different difficulties obtaining the resources that would be most effective for them. I would describe this segment as broad. Many people may have a problem similar to this and maybe not know how to solve it.