My prototypical customer is one that wants a homeopathic lifestyle change. When something such as this comes out to the market, women and families tend to turn to these products which would be my ideal candidates at first and then would become more broad as they become more popular. My prototypical customer is one that enjoys living a healthy lifestyle. She is a young woman, 24 years old. She keeps house clean and use candles and air freshners to keep her house nice. Recently, her friend was allergic to one of the candles, so she wants to transition into something more natural. She has been reading a lot of research over the internet as well for common house deodorizers and natural remedies for some knee pain she has because of her long distance running. She doesn't want to use over-the-counter medications because they don't seem to work for her and if she uses prescription medication for her knee pain, she has symptoms that don't make her feel like herself. She finds a...
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