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18A Customer Avatar

My prototypical customer is one that wants a homeopathic lifestyle change. When something such as this comes out to the market, women and families tend to turn to these products which would be my ideal candidates at first and then would become more broad as they become more popular.  My prototypical customer is one that enjoys living a healthy lifestyle. She is a young woman, 24 years old. She keeps house clean and use candles and air freshners to keep her house nice. Recently, her friend was allergic to one of the candles, so she wants to transition into something more natural. She has been reading a lot of research over the internet as well for common house deodorizers and natural remedies for some knee pain she has because of her long distance running. She doesn't want to use over-the-counter medications because they don't seem to work for her and if she uses prescription medication for her knee pain, she has symptoms that don't make her feel like herself. She finds a...
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30A Final Reflection

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1) Some of highs in this class was finally finishing this class. Although it was fun and great to learn, it has been difficult for me because I have had to think of things in a way I've never thought about them. I never saw myself taking a business-like class in college but I just finished mine. By taking this class, I have seen the challenges and struggles that real entrepreneurs have faced by reading their books and seeing how they rose above struggles and developed ideas that many other people would never think about.  2) What I will remember most about this class is the development of a small idea into an entire building block of a entrepreneurial idea. We started by saying "I want to help people have a healthier lifestyle" and from there we just developed that idea more and more until we had a full business plan. Creating something from essentially nothing was the best for me because I started no where and ended up developing something I am proud of.  3) I can s...
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29A Venture Concept No. 2

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Opportunity Individuals that are looking for a healthier lifestyle when it comes to treatment of certain medical, therapeutic, dietary, and/or religious aspects of their life. This is something people of all backgrounds can use. My potential customers are people that are seeking a beneficial change to their current lifestyle.  The nature of the need is about looking to change lifestyle decisions to become healthier. This My business proposal is the use of  homeopathic  essential oils that can help people live healthier and with less chemicals involved in their everyday lifestyle.  This market is defined  demographically  I  believe  for women more often than men because they will want the change that homeopathic treatments provide. At first, I would gear towards a market that may be open to these lifestyle changes and geographically  restrict  it to those in the continental United States.  Many people are looking towards hom...
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